The Brand

Tove is an advanced contemporary brand born out of a desire to create timeless clothing that balances modernity with femininity. Through luxury fabrics and expert craftsmanship, every collection is rooted to a season but carefully conceived to endure beyond it, promising longevity and fluidity.

Co-founders Camille Perry and Holly Wright have pooled their 15 years of industry experience to design beautiful clothes that cater to self-assured and spirited women. The London-based duo enjoy a unique and symbiotic working relationship based on instinct and a shared vision that is unwavering in its mission.

Every TOVE design is underwritten by an appreciation of personal style and how each piece might be worn, layered and utilised. Details are not employed superfluously, every garment posseses the power to blend seamlessly across occasions and contexts. Respectful pricing reflects the quality of the materials and the level of workmanship involved to bring each item to life. The result is clothing that is luxurious and wearable, that can be used to make a statement without ever being restrictive.

TOVE is borne from the girl’s name originating from Denmark. It stands for strength and beauty, perfectly encapsulating everything that TOVE epitomises.

TOVE Studio About